Pigs
Pigs are intelligent, curious and social animals. They love to play, recognise other pigs and explore their surroundings with their sensitive snouts. Many pigs live in cramped barns and are slaughtered at a young age.
About pigs →Learn more
Animals are fascinating and beautiful.
Every species is remarkable in its own way. Like us, animals experience emotions, feel pain and have a desire to live. Their lives matter to them just as ours matter to us. Every animal deserves respect and deserves to be left in peace.
About animal species
Click one of the small buttons to go straight to a species page. There you can learn more about the animal and how they are treated in animal agriculture.
Cows
Cows form friendships, recognise faces and can experience grief, stress, curiosity and joy. Dairy cows are artificially inseminated, separated from their calves and eventually slaughtered.
About cows →
Chickens
Chickens communicate through a variety of sounds, recognise one another and lovingly care for their chicks. Millions of chickens live crowded together for eggs and meat.
About chickens →
Sea animals
Fish, octopuses, crabs and other sea animals live in complex worlds, can learn, feel pain and respond to their surroundings. They are caught and farmed on a massive scale and are often killed without stunning.
About sea animals →
Ducks
Ducks are lively waterbirds. They communicate frequently, form groups and need water to express natural behaviour. They spend their short lives in overcrowded sheds where they can barely swim, fly or move freely.
About ducks →
Goats
Goats are curious, agile and independent-minded. They recognise people, enjoy solving simple problems and have distinct personalities. Dairy goats are inseminated for milk production, separated from their young and restricted in their natural behaviour.
About goats →
Rabbits
Rabbits are sensitive, social animals that need space, safety and the company of other rabbits to thrive. They live in small cages under stressful conditions and are slaughtered after a short life.
About rabbits →
Sheep
Sheep recognise faces, seek safety in one another and form strong bonds within their flock. They are separated from their mothers, transported over long distances and eventually slaughtered.
About sheep →
Turkeys
Turkeys are social, alert animals with distinct personalities. They recognise one another, communicate frequently and respond strongly to their surroundings. They grow up in cramped spaces with little enrichment and are slaughtered at a young age.
About turkeys →Protect animals.
Every animal is remarkable in their own way. Every animal deserves to be treated with respect. By making plant-based choices, you can live more in line with what matters to you: ensuring animals do not have to suffer unnecessarily because of our choices.
Get started