Strong bonds
Chickens form strong bonds with one another. They recognise each other, seek out familiar companions and prefer living in a social group.
Chickens form strong social bonds, communicate through sounds and body language, and want to care for their chicks. They are not products, but animals with needs, relationships and lives of their own.
Chickens form strong bonds with one another. They recognise each other, seek out familiar companions and prefer living in a social group.
Chickens communicate through sounds and body language. Through different calls, postures and movements, they let each other know what they feel or need.
Chickens want to care for their chicks. A mother hen provides warmth, protection and guidance — exactly what young chicks need.
Chickens want to forage, rest, dust-bathe, communicate, form strong bonds and protect their chicks. They need space to express natural behaviour and live a life that reflects who they are.
Born in an incubator, selected for production value, kept in overcrowded sheds with few opportunities for natural behaviour, and ultimately sent to the slaughterhouse. For many chickens, life is short, harsh and entirely shaped by the system they are born into.
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The number of chickens we kill each year is almost impossible to comprehend. Yet every one of them is an individual, with their own personality, emotions, unique experience of the world and desire to live.
Chickens are social, communicative, caring and sentient animals. Once we see them for who they really are, it becomes difficult to reduce their lives to eggs, meat or a number in a system. Let’s leave these beautiful animals in peace by choosing plant-based.
Choose plant-based