Choose plant-based
Getting started

Start eating plant-based with a challenge that suits you.

A challenge makes getting started easier: you get recipes, tips, motivation and often a set period to simply give it a try.

People cooking a colourful plant-based meal together

Six challenges you can start today

Whether you want to try going fully vegan, eat less meat, take part in Veganuary in January, or gradually make more plant-based choices, these challenges can help you get started.

Swipe horizontally to view all challenges.

Plant-based meal with vegetables, rice and legumes
30 days vegan

Vegan Challenge

Vegan Challenge helps you eat plant-based for 30 days. You receive recipes, practical tips and information to make those first steps easier.

  • Free to join.
  • Daily recipes and tips.
  • Ideal if you want to try going fully vegan.
Join Vegan Challenge
Most popular
Colourful plant-based bowls with vegetables, grains and legumes
Eat less meat

Veggie Challenge

Veggie Challenge is for anyone who wants to eat plant-based more often. You can choose to eat less meat, go vegetarian or go vegan, with support from recipes, tips and the app.

  • Choose your own challenge.
  • Free app with recipes.
  • Track your impact on animals and the climate.
Join Veggie Challenge
Festive vegan dishes on a bright table
Vegan in January

Veganuary

Veganuary challenges people around the world to try vegan in January. You get support with meal plans, recipes and inspiring emails.

  • A global vegan challenge.
  • Ideal for the start of the year.
  • Also useful for inspiration beyond January.
Join Veganuary
Inviting plant-based meal with colourful vegetables
22 days plant-based

Challenge22

Challenge22 helps you try vegan for 22 days with guidance, inspiration and practical support. Step by step, you discover how plant-based eating can fit into your life.

  • Try plant-based eating for 22 days.
  • Support and motivation along the way.
  • Great if you want an easy way to get started.
Join Challenge22
Vegan Easy challenge with plant-based dishes and inspiration
30 days of guidance

Vegan Easy

Vegan Easy guides you for 30 days with daily emails, clear steps and meal suggestions from a tasty menu approved by dietitians.

  • Daily step-by-step emails.
  • Original and fitness meal plans.
  • Beginner-friendly recipes and cookbook.
Join Vegan Easy
Vegan Bootcamp with education, guidance and plant-based lifestyle tips
Free learning programme

Vegan Bootcamp

Vegan Bootcamp is a free programme and community that helps you move step by step towards a vegan diet and lifestyle, with lessons on nutrition, recipes, climate, animal welfare and more.

  • Choose a course and follow it at your own pace.
  • Content with articles, videos, quizzes and more.
  • Support from mentors and registered dietitians.
Join Vegan Bootcamp

You don’t have to do it perfectly.

A challenge isn’t a test, but an invitation to discover what works for you. Every plant-based meal counts. Start with one day, one week or one month and build from there.