Getting started

Go plant-based in a way that works for you.

Switching to a more animal-friendly way of living does not have to be complicated. Fortunately, there are more options than ever. This page will help you get started, so you can live more in line with what matters to you: preventing animals from suffering unnecessarily.

A table filled with delicious plant-based dishes

Someone writing down tips for getting started with plant-based eating

Getting started tips

Discover simple ways to start eating plant-based, in a way and at a pace that work for you.

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Plant-based products in a supermarket

Products

Find plant-based products at the supermarket and discover new favourites.

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Colourful plant-based dishes on a table

Free recipes

Discover free plant-based recipes for every time of day.

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People enjoying a plant-based meal in a restaurant

Restaurants

Discover how easy it can be to eat plant-based when dining out.

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An everyday plant-based meal in a calm kitchen

Everyday life

With a little preparation, choosing plant-based options becomes easier in everyday situations too.

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Examples of practical plant-based choices on a table

Examples

Get inspired by practical examples of plant-based choices.

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Every step makes a difference.

Every plant-based choice makes a difference — for animals and for you.

Discover why